Some people are just unlucky. We think it’s really important that these people be given better opportunities than they have. So, if you’re luckier than they are, there’s always something you can do to help.
Musicians have a voice, and this is really useful- the people we want to help tend not to have much of a voice at all. The more musicians that get involved, the greater the voice we can give them.
And we feel lucky too. We’re really grateful to artists who have been involved in this project so far, because without them, we wouldn’t have even begun. We also think that people help out most effectively when they believe in what they’re doing. Which is why we gave the artists a choice over the charities they contribute to; everybody will end up making a difference to a cause they actually believe in.
If you’re not a musician, don’t worry. You can still make a huge difference, just by supporting one of the charities on our site. The best way to do this is to pick up a T-shirt designed by an artist you like, order it, and wear it a lot. The charity will get 100% of the profit. You get a cool T-shirt, the artist gets to raise awareness for their favourite charity, you get to raise awareness for your favourite artist, and we feel the satisfaction of a job well done. Everybody wins. Now if that’s not lucky...
